Marissa Watkin
Bachelor of Public Relations Degree Graduate
Conestoga College Institute of Technology
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Phone:
519-501-5543
Email:
Location:
Waterloo, ON
Hi, welcome to my portfolio.
I am an enthusiastic graduate with distinction from the Bachelor of Public Relations degree program at Conestoga College. I am currently looking for a full-time position that will provide me with more hands-on experience while gaining knowledge about public relations, marketing, and communications from experienced professionals.
With my experience in the financial and customer service industries, and two co-op positions, I feel confident approaching new opportunities. I have a passion for graphic design and hope to one day make a difference in a non-profit organization.
EXPERIENCE
2012-PRESENT
Steven Ausman, Investors Group
EXECUTIVE ASSISTANT
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Developing and maintaining corporate image by adhering to corporate branding and complying with company policies.
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Brainstorming, drafting, editing, and designing advertisements, brochures, and presentations to build a stronger network within the community.
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Generating engagement with key publics by communicating with clients via telephone, email, and in-person meetings.
APRIL 2019-JANUARY 2020
Explore Waterloo Region
SALES AND MARKETING COORDINATOR
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Managed communication with 90 partners to retrieve content, photos, and topics in order to draft social media posts and create a strong social media calendar.
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Implemented a social media strategy that grew followers on Instagram by 25 per cent.
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Designed and wrote content for monthly partner and consumer newsletters with an open rate of over 30 per cent.
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Updated partner and event listings, and kept advertisements, social media posts, and digital buy-ins up-to-date in partner files.
SEPTEMBER 2018-DECEMBER 2018
Education Credit Union
BUSINESS DEVELOPMENT ASSISTANT​
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Developed creative content for internal and external campaigns using various content producers such as Canva, Adobe InDesign, and Adobe Photoshop.
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Tracked internal campaigns on a weekly basis, while updating and motivating participation from coworkers via email and in-person communication resulting in strong involvement.
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Reconciled six-figure budget with other departments, kept track of invoices, and misuse of marketing and business development ledgers.
MARKETING (IT) SUPPORT
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Drafted and edited new website content in compliance with corporate branding, which increased user engagement by 30 per cent.
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Increased brand awareness via Facebook, Twitter, and LinkedIn, tripling impressions and interaction.
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Monitored social media analytics using Hootsuite.
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Updated branding for TaskTracker and CareTracker by creating landing pages using CSS and HTML.
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Drafted and designed digital marketing collateral, including email marketing, brochures, and informational posters.
MAY 2017-MAY 2018
Rome Logistics Group of Companies
MAY 2016-AUGUST 2016
Christian Horizons
COMMUNICATIONS INTERN
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Planned and implemented a social media campaign, doubling interaction with the organization.
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Monitored organizational and industry media to guide social media content strategy.
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Promoted an event to local stakeholders through print collateral and face-to-face interaction.
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Created and distributed an internal communications survey, receiving a 70 per cent response rate.
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Designed and distributed internal newsletters.
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Proofread and edited organizational materials to ensure accuracy and compliance with brand guidelines.
AUGUST 2012-MAY 2017
Sirens, YM Inc.
KEYHOLDER & MANAGER
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Greet customers and ascertain what each customer wants or needs.
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Set daily budgets for team members and guide staff to achieve these goals.
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Demonstrate strong leadership skills to get tasks done.
BACHELOR OF PUBLIC RELATIONS DEGREE
GPA: 3.76
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Research and analyze publics and target audiences.
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Write media releases, social media posts, and marketing content.
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Work with teams to create extensive marketing campaigns and projects.
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Prioritize and maintain schedules to achieve goals in timely manner.
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Course highlights include: Specialized Writing for Public Relations I-IV, Advanced Public Relations Research, Project Management, Visual Communication Design, and Strategic Communications Management.
2014-2018
Conestoga College Institute of Technology
EDUCATION
SOCIAL MEDIA
DESIGN
CONTENT CREATION
RESEARCH
Created content that tripled social media interaction and followers on Facebook, Instagram, LinkedIn and Twitter.
Proficient working with MS Office applications (Word, PowerPoint, Publisher and Excel), Canva and Adobe software (InDesign and Photoshop).
Skilled in writing, preparing, editing, and designing various public relations material, including but not limited to: newsletters, infographics, posters, surveys, and advertisements.
Experienced conducting analysis of current internal and external factors to determine the best route to create marketing strategies and plan deliverables.
PREVIOUS WORK
SKILLS
non-profit
web development
social media